K-Pop boy band SEVENTEEN releases their highly anticipated third studio album.
By Anna Kim
SEVENTEEN is back with their new album, “An Ode,” and their agency Pledis Entertainment dropped a promotion schedule revealing what kind of teasers fans can expect leading up to the album’s release. The teasers with “The Poet” concept images continued through two sets of music video teasers on Sept. 11 and 14 following Sept. 3. It is said that the teaser heavily references the 1989 cult classic American film Dead Poets Society. The film is about a teacher played by Robin Williams, who, through poetry, inspires a class of young boarding school students to think for themselves and rebel against the norm.
SEVENTEEN, which consists of 13 members, S.Coups, Wonwoo, Mingyu, Vernon, Woozi, Jeonghan, Joshua, DK, Seungkwan, Hoshi, Jun, The8, and Dino, already began its Ode to You tour with three dates, Aug. 30-Sept.1 in Seoul to secure a quick leg up on the competitive edge in the K-Pop scene. They will pick up the tour again on Oct.8 in Osaka, Japan, including stops in Malaysia, Indonesia, and Thailand. Once the group made their compelling comeback on Sept 16, their fans Carats scrambled to take over Twitter to celebrate. Hashtags trended worldwide on Twitter including #SEVENTEEN_Fear and #SEVENTEEN_An_Ode in the top two slots. The fans shared their favorite portions of the MV “Fear” as well as highlighting how every member shows their talents and visuals.
The title track “Fear” showcases a new dark concept for the group.
Woozi stated, “I think this is a natural fit when we’ve made a change for this comeback. We’ve shown bright, sad, emotional, and energetic sides of ourselves, but we’ve never shown a dark and fearful aspect before. Literally, this is an album that was designed to expand our genre range.”
Many of the members participated in the production of the album.
S.Coups stated, “There wasn’t a single person who opposed the direction we were going in or had to think a long time about it. This title track doesn’t represent SEVENTEEN’s musical direction, nor new theme. It’s just about whether we can best represent our current moment.”
An Ode is a compelling pop record that paints a more complicated narrative than your average K-Pop group. In fact, it might be painfully easy for SEVENTEEN to make the big time in the K-Pop scene as they set a higher goal to find international fame and keep up their good works in the music industry.
SEVENTEEN, which is known for the singles “Pretty U,” “Don’t Wanna Cry,” “Clap,” and last released the EP You Made My Dawn in January, made their debut in 2015 under South Korean agency Pledis Entertainment, which is known for managing artists such as NU’EST, After School, and Pristin. Back in April, NU’EST made their long-awaited comeback with the EP “Happily Ever After” after a three-year hiatus.